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Why the Shared Value Forum 2015 was a Raging Success

Shared Value Forum Workshop

Shared Value Forum ‘Lightning’ Workshop

Every now and then you feel like you are in the right place at the right time – and that’s what it felt like at the Shared Value Forum 2015 held in April (Melbourne).

Why was it so good?

Shared value is a tricky subject – everyone likes the idea of aligning company profits with the delivery of social benefits, however it is much harder to work out how to do it in practice.

This is because shared value belongs in core business and requires genuine innovation, rather than being a checklist process. You need to change the conversation to gain the financial and social benefits that shared value offers.

The Shared Value Forum 2015 was a raging success because we got up close and personal with companies and practitioners who are actually out there in the field doing it, such as:

  • NAB proactively assisting customers showing signs of stress
  • Bendigo and Adelaide  Bank’s community banking journey
  • Suncorp and IAG on connecting social initiatives with insurance performance
  • YMCA talking about new housing affordability models
With Rhod & Jo @SVF15

With Rhod & Jo @SVF15

There were several ‘lightning’ workshops, including yours truly explaining how the Shared Value Canvas can be used as a masterplan for bringing initiatives together, along with sessions on strategy frameworks, developing expertise in your organisation and linking to brand identity.

An event highlight was Virginia Trioli of ABC News 24 hosting a panel session that was streamed live, which produced this gem from Dame Julia Cleverdon:

“Leadership is like a teabag, you don’t know how strong it is until it’s in hot water”

Where to from here?

There is a long way to go on this road. More practical examples and guidance will help others on the same journey, and that’s where this Forum succeeded. Congratulations to Helen and the Shared Value Project team who ran a very energetic and successful event. You can view a range of videos and other materials from their forum page.

What does it mean for you? Well that depends on who you are and what you do. Here are some links to help you visualise how workshops and projects have been designed for different organisations.

Phil Preston links social good with exceptional performance at the commercial, organisational and individual level. He is a strategist, speaker and facilitator

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