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Philanthropy Is Admirable But Not Effective


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If you are like me you’ve “liked” postings about good deeds, you’ve supported your friends’ charity events and practised philanthropy by donating to causes that catch your eye…

Having worked directly with businesses and not-for-profits for the past 9 years, I’m going to call it: I’ve found that philanthropy is admirable but not effective.

I’m not saying don’t do it, instead, see it as an entry point for doing so much more.

Bringing social support into the core of what we do – as individuals or in our businesses – has far greater impact. It’s about finding win-wins:

  • Companies are finding they can benefit from solving certain social issues
  • Charities and not-for-profits are deepening their relationships with the private sector
  • Social enterprises are disrupting markets that companies once dominated
  • If we can personally ‘do good’ in ways that address our life needs then we bring more to the table and stick at it for longer.

This is the secret for making a real difference in the world – rather than token one. Does this fit with your view or do you disagree?

Feel free to add your opinion to the comments box below.


Phil Preston is a Shared Value Expert, Collaboration and Facilitation Services provider and Keynote Speaker on Business and Social Convergence. He can be reached via


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