We all tend to believe that we are innovative, however there is a distinction between being ‘innovative’ and being an ‘innovative organisation’. Doing ad hoc innovative things is different from embedding innovation into everything that we do.
Adding an apple to a junk food diet is not the same as embedding healthy eating into every snack and meal.
I was reading an excellent piece by Michael McQueen (5 Lessons Every Business Can Learn from Kodak’s demise) in which he shows that, despite misreading the digital photography market in the 1990s, Eastman Kodak was doing innovative things right up until bankruptcy in January this year. So why didn’t all this innovation make it successful?
I thought this warranted more research and went searching for answers. Essentially, Kodak took too long to accept the fact that its business no longer revolved around a quasi-monopoly in traditional film stock.
George Fisher took over as CEO of Kodak in 1993 and he was able to drive cultural change at the top; however according to research by Gavetti, Henderson and Giorgi (Harvard Business Review, 2005), he wasn’t able to change the “huge mass of middle managers, and they just don’t understand this [digital] world”.

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