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Are Humans Too Bad To Be Good?

Talk of the Purpose Economy is all the rage, however we need to ask: Is purpose really a motivator? How do we classify what is ‘good’ or ‘bad’? Are we, as humans, fundamentally too bad to do good? How could or should we respond? What does this mean for purpose in business?

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A Regional Response to Youth Unemployment

Businesses often provide philanthropic or program support to help address youth unemployment issues, but how can they be engaged in a business-as-usual way for greater impact? In Wagga Wagga, a major rural centre in NSW, a shared value lens is being used to galvanise a regional response to youth unemployment.

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The Convergence Economy: Where Charity and Business Collides

The convergence economy – where charities are becoming more business-like and businesses are investing in social outcomes – is one of the strongest disruptive forces in the world today. Fuelled by a rapidly changing political, social and economic landscape, new types of organisations are forming and filling the space between traditional nonprofits and businesses. The

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5 Steps For Aligning Community Support With Your Business Agenda

Most of the companies I talk to already help their communities in various ways, however they want to become more strategic in the way they provide support and may not know how to take the next step. For example, commercial and industrial vehicle manufacturer, Iveco, has created strong bonds with a

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Differentiating Your Purpose From Your Mission?

How does your PURPOSE differ from your MISSION? If you’re like me, you’ve probably confused purpose with mission and vision to the point where you’ve completely lost your bearings and given up! The question above was posed in the newsletter of a business-community practitioner buddy of mine,

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info@philpreston.co
+61-408-259-633

PO Box 163, Helensburgh
NSW 2508, Australia

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