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Should business profit from community partnerships?

Microsoft profits from community partnerships. So do Australian companies like Stockland, AMP, NAB and Westpac. Does this sit well with you? If you have a skerrick of social conscience in your body, then the idea of business profiting from community partnerships may get your back up. On

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Why cluster development is good for business

If we look at the wine industry in Australia or the IT sector in Silicon Valley, California, we see how the development of clusters can improve the prospects of a region or industry, driving productivity, innovation and competitiveness. What role do social factors play in this process?

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Deconstructing Porter & Kramer (Part 2) – What the heck is value chain productivity?

Following on from last week’s article that looked at the first of Porter & Kramer’s three main activities for creating shared value – reconceiving products and markets – this week I look at their second one: Redefining productivity in the value chain. First of all, this is

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Deconstructing Porter & Kramer’s key sources of competitive advantage – Part 1

In 2011, Michael Porter and Mark Kramer published a paper in the Harvard Business Review that spelt out the concept of creating shared value, adding a deeper social context to Porter’s extensive works on competitive strategy. Whilst this concept has been getting more airtime lately, the words

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How blue chip companies are transforming their business

[Article is also due to be featured on the Centre for Social Impact’s blog and is featured on Business Spectator] Why “shared value” is good business We have a tendency to view social activities and corporate profitability as independent pursuits, but what if the social agenda of business

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