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Eight community engagement strategies for your business

Are community-based activities a tax on your time, energy and marketing budget, or are they drivers of returns in your business? Many businesses I talk to experience the former and desire the latter. There has been recent and renewed interest in community engagement strategies, however it can be

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The Next Frontier For The Ice Bucket Challenge

The Ice Bucket Challenge illustrates the best and the worst of human endeavour. There’s no denying it has raised a good deal of money for what appears to be a worthy cause (ALS). That’s the good bit. Unfortunately, it plays to our vanity and misguided sense that

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What is collective impact?

We are awash with new social jargon and “collective impact” has gained prominence lately. This article provides an introduction to collective impact – a method used to tackle social issues – and how it differs from other approaches, such as shared value. Collective impact is utilised when a

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Battery World Shared Value Case Study

If you want to find out how a business can create value for itself whilst addressing societal needs, an example of how the Battery World franchise achieved it can be downloaded from the Shared Value Initiative’s website. It is the first developed world and small-medium enterprise (SME) sector example

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Can corporate philanthropy cleanse a company of its sins?

Imagine you work for a company that gives out $1.5 million a year in grants for children’s health projects and underprivileged youth. Furthermore, 8,000 of your co-workers volunteer for community projects. It sounds like a good place to work. Yes? Would your view change if I told

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info@philpreston.co
+61-408-259-633

PO Box 163, Helensburgh
NSW 2508, Australia

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